I don’t usually share press releases directly with you because I feel it is a lazy way to blog, just copy/pasting information I receive in an email. However, I am making an exception in this post because I feel the email I just received better explains the latest news concerning Australia and Australian sunscreen consumers (which should be every single one of you!). I will be posting a lot more about the new sunscreen standards the Therapeutic Goods Administration (TGA) in Australia have just issued but for now I will share with you this email I received from La Roche-Posay’s Australian communications manager.

I hope you are all as excited as I am! 

FOR IMMEDIATE RELEASE: NOVEMBER 12TH 2012

The Therapeutic Goods Administration in Australia (TGA) has confirmed that from 10th November 2012, new sunscreen Standards will take legislative effect.

The new Australian sunscreen Standard includes the following primary changes:

  • An increase in the SPF claim (SPF represents the UVB protection factor) from 30+ to 50+ (a 50+ claim represents a minimum SPF of 60).
  • A new, legal requirement in Australia for a higher level of UVA protection (to have a UVA/UVB ratio of at least one third, for e.g. products claiming SPF50+ must have a UVA protection factor of at least 20).

The most visible change for consumers will be to the SPF number but the most important change will be, to the level of UVA protection of those products claiming SPF50+.

“Today on the market, we already have a high level of UVB protection, as determined by SPF30+ however two products with the same SPF do not have the same level of UVA protection. The significant change for consumers will be that with the new legislation taking effect, products claiming SPF50+ Broad Spectrum will now offer higher UVA protection.” explains Caroline Collier, General Manager, La Roche-Posay.

Professor Dominique Moyal, International Expert on Photo-Protection, L’Oréal Research & Development France, argues that there has always been a need for a UVA protection criteria and clear UVA protection labelling. This legislation already implemented in Europe in 2006 and more recently in Latin America, proves to guarantee the highest level of UVA protection available, so for Australians this will be a step forward for sun protection.”

Under these new Australian legislative requirements, La Roche-Posay re-introduces its heroes Anthelios XL Fluide Extreme and Anthelios XL Stick with very high protection against UVA and fully compliant with the new SPF50+ Broad Spectrum criteria.

“The new Standard in Australia will cleverly establish the link between SPF claims and broad spectrum protection. The higher UVA protection comes at a time when we are starting to understand the evils of this longer wavelength to our skin health. UVA has been the poor brother of the more obviously damaging, shorter UVB wavelength that causes the sunburn and surface sun damage.” - Greg Goodman, Associate Professor and Founder, Dermatology Institute of Victoria

The new legislation will insist that Australian sunscreens improve their protection against UVA, the wavelength responsible for photo-aging and contributing to skin cancer.

Despite no formal transition period from the old Standard to the new Standard, all new products on the Australian market claiming 50+ after the 10th November, must ensure they are fully compliant with the requirements of the new Standard.

The advantage for French-based brand, La Roche-Posay Anthelios? An early compliance to the SPF and UVA protection criteria of the new Australian legislation ensures its two heroes: Anthelios Stick and Fluide Extreme will be immediately available as of 10th November.

New packaging to reflect the changes with SPF50+ will be phased into stores from mid-December.

Affirming its compliance status with the new Standard as the range of sun care that offers the broadest sun protection available with the highest tolerance for sensitive skin, La Roche-Posay Anthelios meets these new, higher performance efficacy requirements for UVA protection, head on.

To find a La Roche-Posay stockist in Australia just visit their website.

What do you think of this announcement? Do you find this change confusing? Let me know by commenting below!

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