For the longest time I have dreamt about Make Up For Ever opening a boutique in Australia. Well, my dream is one step closer because Australia has just received its very first Make Up For Ever store-within-a-store. If you have been to the select few Sephora locations, including one of my favourites Sephora at The Venetian in Las Vegas, you will have seen the impressive Make Up For Ever store-within-a-store concept. It is a bold, industrial-esque construction featuring hard metals, traincases and some of the best indoor lighting you could ever apply makeup with. Now you will find this concept in our very own backyard, right here in Sydney, Australia.

A while ago I told you about PM Studio, a cosmetics store in Sydney that has brought Make Up For Ever into the lives of some very grateful Australians. The great thing about PM Studio is they, like me, believe Make Up For Ever deserves to be heard in Australia. We all know MUFE is an amazing brand but very few realise that it is actually available here. Now we have our own MUFE boutique and boy does this mean some amazing things for Australian fans.

One of the Make Up For Ever store-within-a-store setups in Sephora

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